Magazine Genre Research

VOGUE

They have a focus of one individual, in this case Zendaya, who is dressed very elegantly in a very fancy, showy dress. She has her hair done so that every piece is in a specific place, and she seems to have a more natural makeup look to go with the dress she is wearing. They have her positioned, and the photo taken in such a manner from the waist up so that she is the main focus of the cover of the magazine. They have the silver background to contrast with that of her gold dress, and white font for the smaller notations on the cover which stand out against the main color scheme so that they are easy to read. The vogue magazine title is in bold red font in a much greater size than the rest, so that it is also the first thing that stands out if someone were to see this on a shelf. It is meant for fashion orientated, older individuals. Throughout the magazine, they advertise beauty products, perfumes, clothes, shoes, and have articles consisting of new styles that celebrities are showcasing and new events where fashion is huge, like the MET Gala.

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Distribution Research- Essence

Essence magazine was made specifically for African American women which covers the most recent beauty, fashion, entertainment, and culture trends. It was first published in 1970 and has continued its journey for over 50 years to empower these women and boost their confidence, and decrease the stigmas that go along with being a black woman in todays society. On their website, they explain that "Essence communications is the number one media, technology and commerce company dedicated to black women and inspires a global audience of more than 20 million through diverse storytelling and immersive original content". So with over 20 million people subscribed in some way to their magazine, they obviously are going to have a very diverse distribution model. In 2013, Essence posted an article to their website that introduced the new app that would soon be available to iPhone users. They increased their distrution to app stores because although they already have millions of individuals...

Audience Engagement Research- V

V Magazine is a fashion magazine that has been around since 1999 and had the addition of a specific mens edition in 2003 merely 4 years after they published their first volume. Their original target audience was both men and women but had the creation of the specific mens only portion in 2003 to make sure that they were getting even coverage of each gender. They are most well known for staying in the know with current fashion, music, art, and film trends. They are generally considered to be geared towards the middle to upper class; especially people who are finding themselves to be attracted to more artsy type things. They consider many of their subscribers to be interested in art, culture, and photography which include some odd things that most artistically inclined people would probably enjoy. Surprisingly enough, they actually have more male subscribers being at 54% compared to the female subscribers which is 46%. They have an average age range of around 24- 35 which is relatively s...

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