Magazine Genre Research

VANITY FAIR

They have a woman positioned as the main focus of the cover in a very exotic and eye catching dress. The contrast of the color of the dress with the color of her skin really proves to catch the eye of a passerby. They also matched the background of the photo close to the color of the dress which gives the entire cover of the magazine a very bright and eccentric color scheme. The fact that it is an almost neon green proves to stand out from the normal whites, blacks, browns, and other relatively neutral colors. Throughout the magazine, they have various adds that pertain to clothes, shoes, accessories, makeup, and hair-care products that relate to fashion. Instead of just focusing on the clothing aspect of fashion, they also push their advertisements regarding makeup, perfume, etc. to give the overall view of bettering one’s physical self with material things. They have continuous photos of people dressed in eccentric outfits for major fashion companies such as Prada, Michael Kors, and more. They then switch to advertisements for different perfumes and makeup products which show people wearing said products, and small paragraphed captions explaining why someone should buy them. They show articles varying from focusing on one specific fashion style that is out right now, or on an extremely famous jeweler explaining her success and how she got to where she is now.

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Distribution Research- Essence

Essence magazine was made specifically for African American women which covers the most recent beauty, fashion, entertainment, and culture trends. It was first published in 1970 and has continued its journey for over 50 years to empower these women and boost their confidence, and decrease the stigmas that go along with being a black woman in todays society. On their website, they explain that "Essence communications is the number one media, technology and commerce company dedicated to black women and inspires a global audience of more than 20 million through diverse storytelling and immersive original content". So with over 20 million people subscribed in some way to their magazine, they obviously are going to have a very diverse distribution model. In 2013, Essence posted an article to their website that introduced the new app that would soon be available to iPhone users. They increased their distrution to app stores because although they already have millions of individuals...

Audience Engagement Research- V

V Magazine is a fashion magazine that has been around since 1999 and had the addition of a specific mens edition in 2003 merely 4 years after they published their first volume. Their original target audience was both men and women but had the creation of the specific mens only portion in 2003 to make sure that they were getting even coverage of each gender. They are most well known for staying in the know with current fashion, music, art, and film trends. They are generally considered to be geared towards the middle to upper class; especially people who are finding themselves to be attracted to more artsy type things. They consider many of their subscribers to be interested in art, culture, and photography which include some odd things that most artistically inclined people would probably enjoy. Surprisingly enough, they actually have more male subscribers being at 54% compared to the female subscribers which is 46%. They have an average age range of around 24- 35 which is relatively s...

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