Magazine Genre Research

SEVENTEEN

They have a model in a young fashionable casual outfit as the main frame of the cover. They have smaller captions in colorful, bright, eye catching colors that pop out at the viewer. They make the title of the magazine the focus and have the main idea as the “cool girl vibes” in the next bigger size of text showing that that is the main focus of this magazine edition. As the magazine is geared towards younger individuals and teenagers, they have stories surrounding issues of the younger population. Articles including gift ideas for boyfriends or girlfriends, finding money for college, cute outfits to wear for different occasions and more. Since people see most teenagers as struggling with the same issues like confidence, relationships, managing school stress, family problems and more, this magazine focuses on supplying articles and lists that can offer help with these issues. They advertise different health products, jewelry, outfits and more, from places such as Forever 21 and H&M where younger individuals tend to shop. Throughout the magazine, they consistently use very upbeat language and seem to write in a more excitable tone which is seen to appeal to the younger crowds. The pictures that they use throughout the piece are also representing teenagers and younger influencers wearing ‘fashionable’ outfits and even include certain experts of these influencers giving advice to the readers.

Comments

Distribution Research- Essence

Essence magazine was made specifically for African American women which covers the most recent beauty, fashion, entertainment, and culture trends. It was first published in 1970 and has continued its journey for over 50 years to empower these women and boost their confidence, and decrease the stigmas that go along with being a black woman in todays society. On their website, they explain that "Essence communications is the number one media, technology and commerce company dedicated to black women and inspires a global audience of more than 20 million through diverse storytelling and immersive original content". So with over 20 million people subscribed in some way to their magazine, they obviously are going to have a very diverse distribution model. In 2013, Essence posted an article to their website that introduced the new app that would soon be available to iPhone users. They increased their distrution to app stores because although they already have millions of individuals...

Audience Engagement Research- V

V Magazine is a fashion magazine that has been around since 1999 and had the addition of a specific mens edition in 2003 merely 4 years after they published their first volume. Their original target audience was both men and women but had the creation of the specific mens only portion in 2003 to make sure that they were getting even coverage of each gender. They are most well known for staying in the know with current fashion, music, art, and film trends. They are generally considered to be geared towards the middle to upper class; especially people who are finding themselves to be attracted to more artsy type things. They consider many of their subscribers to be interested in art, culture, and photography which include some odd things that most artistically inclined people would probably enjoy. Surprisingly enough, they actually have more male subscribers being at 54% compared to the female subscribers which is 46%. They have an average age range of around 24- 35 which is relatively s...

AICE Media Studies Blog

Search This Blog