Project Selection- My Decision

I think the project that will be the best selection for me is the magazine. I think this because I am excellent at creating stories and writing informative pieces. I am able to keep a reader interested and looking for the rest of a story throughout the piece, and I have a keen eye for aesthetically pleasing photos to add into my magazine selection. The genre I am thinking of creating my magazine is a fashion magazine. As I am also very interested in fashion and I know people that have an interesting style and look about them, I will have great resources to add photos of into the magazine articles. There are quite a few different areas around my local community and in different nearby spots that are excellent venues to take photos at. Working by myself will probably be the most ideal situation for me. I tend to work better alone because I don't have to debate on different decisions with others. As I like to be as efficient as possible, I see it as extremely time consuming and a use of good resources by taking time to debate ideas with group members, so if I were to work by myself it would just be more convenient and less time difficult overall.

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Distribution Research- Essence

Essence magazine was made specifically for African American women which covers the most recent beauty, fashion, entertainment, and culture trends. It was first published in 1970 and has continued its journey for over 50 years to empower these women and boost their confidence, and decrease the stigmas that go along with being a black woman in todays society. On their website, they explain that "Essence communications is the number one media, technology and commerce company dedicated to black women and inspires a global audience of more than 20 million through diverse storytelling and immersive original content". So with over 20 million people subscribed in some way to their magazine, they obviously are going to have a very diverse distribution model. In 2013, Essence posted an article to their website that introduced the new app that would soon be available to iPhone users. They increased their distrution to app stores because although they already have millions of individuals...

Audience Engagement Research- V

V Magazine is a fashion magazine that has been around since 1999 and had the addition of a specific mens edition in 2003 merely 4 years after they published their first volume. Their original target audience was both men and women but had the creation of the specific mens only portion in 2003 to make sure that they were getting even coverage of each gender. They are most well known for staying in the know with current fashion, music, art, and film trends. They are generally considered to be geared towards the middle to upper class; especially people who are finding themselves to be attracted to more artsy type things. They consider many of their subscribers to be interested in art, culture, and photography which include some odd things that most artistically inclined people would probably enjoy. Surprisingly enough, they actually have more male subscribers being at 54% compared to the female subscribers which is 46%. They have an average age range of around 24- 35 which is relatively s...

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