Distribution Research- Harper's Bazaar

Harper's Bazaar is exclusively a women fashion magazine and considers itself to be for the "women who are the first to buy the best, from casual to couture". They have a grand total circulation count of over 765, 490. Surprisingly enough, nearly all of their subscriptions and circulation is through print rather than digital. As most of their personal digital media is various articles on current things they're discussing, they explained that a majority of their subscribers prefer to have the physical magazine in their hand rather than looking at a phone screen to read and flip through all the photos and things they're showing. Individuals just simply prefer to be able to quickly flip through to look at the images and tend to read less about the articles rather than just seeing it as a more adult version of a picture book.

This is the screenshot from their website showing just how surprisingly different their distribution is from what someone would normally imagine.

These are some pictures of past covers they have had which show how diverse their groups are as they have both men and women, showing different people with varying sexual orientations, and POC that is representative of all groups.

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Distribution Research- Essence

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