Distribution Research- L'Officiel

L' Officiel magazine is a French fashion magazine and was started in 1921, who targets higher class women from around 25 to 50 years of age. The magazine is owned by the Jalou Media Group who in 2017, published multiple articles stating they they were proud to be "debuting the international digital platform" in the US. They continued to exclaim that their US office was going to be " a fully integrated digital newsroom offering consumers international coverage of high fashion, accessories, art, travel, and lifestyle." They also stated that there would be over 40% of American based content, and over 60% of it covering international beings. So given that they created an entire office in America based on their digital content, that is a main portion of their distribution techniques. Their main 2 offices are located in New York and LA, and explained that the New York office with be focusing on the web- editorial aspect. The Los Angeles office is where they will be focusing on all of the magazines work over the past 100 years and their videography content, while trying to work the things they already have in a way that they will be able to create new content for TV, and film, while trying to become the 'entertainment division of L'Officel USA'. So as you can see they are trying to take over as many platforms to distribute their product, as physically possible so that they are increasing their distribution numbers and subscription. There is a screenshot of their USA website branch and some various covers they have posted.

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Distribution Research- Essence

Essence magazine was made specifically for African American women which covers the most recent beauty, fashion, entertainment, and culture trends. It was first published in 1970 and has continued its journey for over 50 years to empower these women and boost their confidence, and decrease the stigmas that go along with being a black woman in todays society. On their website, they explain that "Essence communications is the number one media, technology and commerce company dedicated to black women and inspires a global audience of more than 20 million through diverse storytelling and immersive original content". So with over 20 million people subscribed in some way to their magazine, they obviously are going to have a very diverse distribution model. In 2013, Essence posted an article to their website that introduced the new app that would soon be available to iPhone users. They increased their distrution to app stores because although they already have millions of individuals...

Audience Engagement Research- V

V Magazine is a fashion magazine that has been around since 1999 and had the addition of a specific mens edition in 2003 merely 4 years after they published their first volume. Their original target audience was both men and women but had the creation of the specific mens only portion in 2003 to make sure that they were getting even coverage of each gender. They are most well known for staying in the know with current fashion, music, art, and film trends. They are generally considered to be geared towards the middle to upper class; especially people who are finding themselves to be attracted to more artsy type things. They consider many of their subscribers to be interested in art, culture, and photography which include some odd things that most artistically inclined people would probably enjoy. Surprisingly enough, they actually have more male subscribers being at 54% compared to the female subscribers which is 46%. They have an average age range of around 24- 35 which is relatively s...

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