Marketing Plan

When looking at how other magazines market their product, I noticed a common theme of how all the major fashion magazine labels have social media accounts where they post photos of some new styles and items that they found to be trending. They all advertise products that pertain to fashion and beauty who are all aiming towards the relative middle to higher class who enjoy to shop and keep up with current trends and who focus on the way they look and take pride in presenting themselves in a way they are comfortable with. Outside of just the clothing and shoes aspect of fashion, they like to show accessories like hats and jewelry and bags and such things. Another aspect especially geared towards women is the makeup and self care. They show things like lotions, and mascara to promote the idea that self care is the best care and its the best solution to feel good about yourself outside of material beings such as clothes and shoes. A lot of the social media accounts showcase these type of photos and items to stick with that idea of higher end lifestyles. Social media is the main way for most magazines, but another way I've noticed a similar way of advertising their product is through videography commercials or things to post through their social media.