Given that my magazine is a fashion magazine for a plethora of different groups of people ranging from 2 years old to about 40 years old, it mainly focuses on gearing its products towards adolescents, teenagers, and younger adults. The main focus of having information on children as young as 2, is so that adults who are interested in getting fashion tips for their children are able to look towards my magazine and get their wanted information there. I am gearing the information posted in the magazine to surround both males and females of those age ranges so that we have a broader consumer based environment rather than just focusing on female or male fashion alone as some other magazines do. The social class or income level of the individuals are going to be from the lower middle class to the relatively wealthy. I want to promote fashionable clothes that are not as expensive as Saks Fifth or Gucci so that they are affordable for the average person who likes to take the occasional trip to the mall and go on a shopping spree every once in a while. I am targeting this especially to people who are interested in being considered fashionable and being involved in the current trends. I think the thing that will be most appealing about my product to the audience is that it will be for the younger crowd but also for the older adults who still want to stay in contact with the younger crowd per-say.
Essence magazine was made specifically for African American women which covers the most recent beauty, fashion, entertainment, and culture trends. It was first published in 1970 and has continued its journey for over 50 years to empower these women and boost their confidence, and decrease the stigmas that go along with being a black woman in todays society. On their website, they explain that "Essence communications is the number one media, technology and commerce company dedicated to black women and inspires a global audience of more than 20 million through diverse storytelling and immersive original content". So with over 20 million people subscribed in some way to their magazine, they obviously are going to have a very diverse distribution model. In 2013, Essence posted an article to their website that introduced the new app that would soon be available to iPhone users. They increased their distrution to app stores because although they already have millions of individuals...
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